ABOUT IRON MINDSET

MISSION

To transform your life by taking control of the way you think.

VISION

Life is all about self-discipline, and discipline begins with the mind. The conversation you have with yourself is the most important thing in life. From the moment we wake up to the moment we go to bed, we are in a constant battle with our thoughts. If we want to win that war, we must conquer our emotions and silence the voice that is trying to keep us comfortable. We do this by embracing daily disciplines.

All we can control is today. And each day, there are two things in particular that we have control over. Our effort and our attitude, both of which are a direct reflection and outcome of our thinking.

Take control of your thoughts, and you

take control of your days.

Discipline your mind, and you win your day.

Win one day at a time, and you will transform your life.

The mind is your strongest tool, keep it sharp and use it to your advantage.

Core Values

FAITHFULNESS

OWNERSHIP

RESILIENCE

GROWTH

EXCELLENCE

DISCIPLINE

ONCE YOUR IRON MINDSET HAS BEEN FORGED, YOU APPROACH LIFE WITH A NEW LEVEL OF CONFIDENCE. YOU BECOME COMFORTABLE BEING UNCOMFORTABLE. You become fearless. YOU CONSISTENTLY SEEK OUT DISCOMFORT AND WELCOME CHALLENGES BECAUSE YOU KNOW YOU ARE EQUIPPED TO TAKE THEM ON. NO MATTER WHAT LIFE THROWS AT YOU, YOU ARE READY FOR IT.

THE STOICS REFERRED TO THIS AS HARNESSING THE POWER OF “AMOR FATI.” THIS IS A MINDSET THAT YOU TAKE ON FOR MAKING THE BEST OUT OF ANYTHING THAT HAPPENS. TREATING EACH AND EVERY MOMENT AS SOMETHING TO BE EMBRACED, NOT AVOIDED. TO NOT ONLY BECK WITH IT, BUT LOVE IT AND BE BETTER FOR IT. SO THE OBSTACLES AND ADVERSITY BECOME FUEL FOR YOUR POTENTIAL. 

ASK YOURSELF, HOW DIFFERENT WOULD YOUR WORLD LOOK IF YOU APPROACHED LIFE THIS WAY? EMBRACING AND WELCOMING LIFE’S STRUGGLES OR “SETBACKS” BECAUSE YOU KNOW YOU’RE STRONG ENOUGH TO HANDLE THEM AND THEY ARE IN FACT OPPORTUNITIES TO HELP PROPEL YOU FORWARD. BY UTILIZING “AMOR FATI” AND LIVING WITH AN IRON MINDSET THERE IS NOTHING IN LIFE THAT WILL STAND IN YOUR WAY.